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Premier Bet - From the Streets


It's not often you get to work with a legend like Didier Drogba, but we have now had that pleasure twice.

Premier Bet gave us an interesting challenge - to make a TV commercial around African football, but to shoot in in London.

As you might expect London came up with the goods, with our art department expertly transforming a par in Tooting into a small corner of Africa.

With all that in place, great direction from Chris Kirtley, fantastic photography from Ivan Bird with the rest pulled together by Conor Duffy it just took the great man to work his magic on camera, which was delightful to see.

#FromTheStreets